Quality Backlinking!

July 11th, 2019

How to gain great backlinks to your site!

"Link juice is the term used in the SEO world to refer to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting."

Search engines such as Google rate a website's "importance" from many factors, for which backlinks are an integral part of the value. But not all backlinks are all created equal. If you have many websites linking back to your site, but they are either "spammy sites" or good sites within their niche - but they are not relevant to your niche, then their "link juice" will not be very valuable.

So what makes a good quality backlink? Backlinks from credible & relevant websites WITHIN YOUR NICHE will give you an excellent supply of that good-good juice! While it's fairly easy to acquire backlinks from SEO agents by purchasing a link package, you are pretty much guaranteed to have bought spammy-looking links, which can be derogatory to your site, as far as Google & the other search engines are concerned.

Purchasing backlinks, which can fall into the "black hat" side of SEO, does not have to be the way you go to gain a higher Page Authority. You can ethically, "white hat" your way into a link-exchange with relevant websites. Write an article or blog post comment on a site within your specific niche, and include a link back to your site within the article. Allow guest posters (again, making sure they are within your niche!) to post relevant articles & comments on your website, & share the backlink love with them! Webmasters, content creators, SEO'ers are a great resource, so use them in a mutually beneficial way. Just make sure they offer "do-follow" links.